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Google Ad-words is a service of advertising by Google for business. This ad-words program enables when user click on the ad from goggle. Ad-words offers pay-per-click (PPC), cost-per-click (CPC) advertising, cost-per-acquisition (CPA), cost-per-thousand-impressions or cost per mille (CPM) advertising. If your adwords clicked by user then it would directed to your website.Ad-words program includes local, national and international program.
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Targeted keywords are specific phrases that you think your potential customers and visitors might use in a search engine hoping to find a site like yours. Targeted keywords are usually going to be phrases, not individual words
Ad copy is a term that refers to the main text of a clickable advertisement, whether it is a contextual or a pay per click ad. The text of the ad copy is generally the second and third lines of an ad displayed on a search engine results page or any other web page, and is between the title and the display URL.
The webpage where people end up after they click your ad. The URL of this page is usually the same as your ad's final URL. For each ad, you specify a final URL to determine the landing page where people are taken when they click your ad.
A negative keyword is a PPC match type (or keyword targeting option) offered by most search engine advertising platforms, including Google AdWords. Negative keywords allow you to selectively filter who sees your ad, based on their search queries.
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